Company Name: Reliance Trends
Parent Company: Reliance Retail (subsidiary of Reliance Industries Limited)
Founded: 2007
Headquarters: Mumbai, Maharashtra, India
Number of Stores: Over 2,300 across India (as of 2023)
Business Focus: Fashion retail including men’s wear, women’s wear, kids’ wear, footwear, and accessories
Revenue Model: Combination of private labels and national/international brands; around 60% of revenue comes from private labels
Private Labels:
Avantra by Trends – Modern women’s wear
Yousta – Youth-centric fashion
Centro – Department store format
Azorte – Footwear, accessories, and beauty products
International Brands:
Products from global brands such as GAP, Armani, Burberry, Diesel, Superdry, and Brooks Brothers
Trends Woman: Focus on women’s apparel
Trends Man: Men’s fashion
Trends Footwear: Footwear specialty stores
Fashion Factory: Discount retail chain
Centro: Department store format catering to multiple fashion categories
These stores are spread across urban and semi-urban areas to reach a wide audience.
Online presence through platforms offering quick delivery in select cities
Partnerships with fashion apps and platforms for online sales
Integration with e-commerce platforms to expand reach
Reliance Trends positions itself as “Fashion at Great Value”
Strategy focuses on a mix of private labels and branded products
Continues to expand both physical stores and digital channels to capture growing fashion market demand in India.