Conduct end-to-end user research: interviews, usability tests, surveys, ethnographic studies, and A/B testing.
Identify user needs, motivations, and pain points across mobile apps, website, and in-store experiences.
Develop personas, journey maps, and user behavior models based on findings.
Work closely with UX Designers, Product Managers, and Data Analysts to translate research into actionable design recommendations.
Ensure designs align with user needs and business goals.
Contribute to UX guidelines and design systems for Nykaa’s products.
Analyze user behavior using tools like Hotjar, Mixpanel, and Google Analytics.
Create detailed research reports, presentations, and storytelling decks for product leadership.
Advocate for user-driven decisions in product roadmaps.
Plan and run usability tests for new features and interfaces.
Evaluate prototype performance using both qualitative (interviews) and quantitative (task success metrics) methods.
Partner with marketing, engineering, and business intelligence teams.
Present insights to stakeholders and influence product direction.
Mentor junior researchers and promote best practices in UX research.
Sponsored Training: Courses on UX research, design thinking, behavioral psychology, or usability testing.
Access to Global Conferences: (UX India, IxDA, Interaction Week, Nielsen Norman Group).
Skill Enhancement Platforms: Access to Coursera, Udemy, and Interaction Design Foundation courses.
Internal Knowledge Sharing: Nykaa’s design team regularly hosts UX workshops and case study reviews.
Clear Growth Path: Senior UX Researcher → Lead UX Researcher → Head of UX Research → Director of UX.
Cross-Functional Exposure: Collaborate with Product, Engineering, and Data teams to broaden career scope.
Opportunity to Shape Design Strategy: Direct impact on UX decisions for millions of Nykaa users.
Nykaa Discounts: Up to 40–50% off on Nykaa Beauty, Nykaa Fashion, and Kay Beauty products.
Festival Gifts & Celebrations: Holi, Diwali, Women’s Day, and company offsites.
Modern Workspaces: Design labs and creative zones with research tools and testing devices.
Team Lunches & Creative Jams: Regular bonding sessions to encourage ideation.
Spot Awards / Innovation Awards: For impactful UX insights that improve conversion or retention.
Employee of the Quarter: Recognition for outstanding contribution to user experience.
Monetary / Non-Monetary Rewards: For leading successful UX research initiatives.
Collaborative, creative, and user-focused.
Encourages experimentation and evidence-based design.
Flat hierarchy — open access to design leadership and product teams.
Business Model & Operations Offers beauty & personal care products (make-up, skincare, haircare, bath & body, fragrance), fashion & lifestyle (apparel, accessories, footwear) and complementary home/ wellness items. Operates... Read More