Customer Retention Strategy:
Develop and implement strategies to improve repeat purchase rates, reduce churn, and boost customer loyalty.
Lifecycle Campaign Management:
Create and manage automated marketing campaigns across email, SMS, WhatsApp, push notifications, and app channels.
Segmentation & Personalization:
Use customer data to segment users by behavior (new, loyal, dormant, high-value) and design personalized offers for each group.
Customer Journey Optimization:
Map the end-to-end customer journey and identify points of friction or drop-off to improve user experience and engagement.
Performance Tracking & Analytics:
Monitor KPIs such as retention rate, repeat order rate, open rate, and CLV. Use analytics tools (Google Analytics, CleverTap, MoEngage, etc.) to measure results.
Collaboration with Cross-Functional Teams:
Work with Product, Design, Content, and Tech teams to ensure seamless campaign execution and user experience.
Loyalty Program Management:
Develop and manage reward programs, cashback initiatives, or exclusive membership benefits for repeat customers.
A/B Testing & Experimentation:
Test subject lines, creatives, and incentives to identify what drives maximum engagement and conversions.
Competitive Salary + Performance Bonus –
Fixed monthly pay plus annual or quarterly incentives tied to campaign success and customer retention KPIs.
Health & Insurance Coverage –
Comprehensive medical, dental, and accidental insurance for employee (and family in some cases).
Paid Time Off –
Annual leave, sick leave, and festival holidays with optional work-from-home flexibility.
Provident Fund (PF) & Gratuity –
Retirement and long-term financial benefits as per Indian employment law.
Employee Stock Options (ESOPs) –
Often available at senior levels (Manager and above) in high-growth companies like Nykaa.
Annual Appraisal & Bonus –
Yearly salary revisions based on performance metrics and campaign ROI results.
Business Model & Operations Offers beauty & personal care products (make-up, skincare, haircare, bath & body, fragrance), fashion & lifestyle (apparel, accessories, footwear) and complementary home/ wellness items. Operates... Read More