Customer Segmentation
Analyze customer data to group users by behavior, frequency, and interests.
Example: “Frequent Makeup Buyers” or “Skincare Enthusiasts.”
Email, SMS & Push Campaigns
Create personalized messages based on purchase history, wishlist, or offers.
Manage campaigns on tools like MoEngage, WebEngage, or Clevertap.
Loyalty & Rewards Programs
Develop programs (like Nykaa Prive) to reward loyal customers with points, early access, or exclusive offers.
Win-Back Campaigns
Re-engage inactive users with discounts, reminders, or product recommendations.
Customer Journey Optimization
Map out every stage — from browsing to checkout — to reduce churn.
Data & Analytics
Track KPIs such as retention rate, churn rate, repeat order ratio, and engagement metrics.
Competitive salary + bonuses
Health insurance for self and family
Flexible work policy (hybrid setup)
Learning programs in digital analytics & CRM tools
Employee discounts on Nykaa Beauty & Fashion
Paid leaves, wellness initiatives, and performance awards
Business Model & Operations Offers beauty & personal care products (make-up, skincare, haircare, bath & body, fragrance), fashion & lifestyle (apparel, accessories, footwear) and complementary home/ wellness items. Operates... Read More