Business Development & CASA Growth
Drive acquisition of new Current Accounts and Savings Accounts in the assigned territory.
Achieve monthly & quarterly CASA targets as per bank’s retail liabilities business plan.
Grow CASA balances through quality sourcing and portfolio deepening.
Team Management & Productivity
Manage, train, and motivate a team of Sales Officers / Business Development Executives.
Allocate targets, monitor field activities, and review performance regularly.
Guide team on lead generation, conversion techniques, and customer handling.
Customer Acquisition & Relationship Management
Identify and source retail customers, HNIs, SMEs, traders, and professionals for CASA.
Cross-sell other products: Fixed Deposits, Recurring Deposits, Debit/Credit Cards, Insurance, Personal Loans.
Ensure high-quality customer experience during onboarding.
Compliance & Risk Management
Ensure strict adherence to KYC, AML, and RBI guidelines during account opening.
Monitor for fraudulent activities, document discrepancies, and maintain audit readiness.
Market & Competition Mapping
Analyze local market potential and identify opportunities for CASA growth.
Keep track of competitor products, rates, and sales strategies.
Reporting & MIS
Regularly update management on team performance, CASA growth, and portfolio quality.
Use CRM tools and bank systems for tracking productivity.
Fixed Salary + Performance Incentives (linked to CASA acquisition, cross-sell, and team productivity).
Provident Fund (PF) and Gratuity.
Employee stock options (in some banks).
Concessional loans (home, personal, vehicle, education).
Preferential rates on credit cards, insurance, and investment products.
Group health insurance (self, spouse, children, sometimes dependent parents).
Group life insurance & accidental cover.
Annual health check-ups & wellness programs.
Paid annual leave, sick leave, and casual leave.
Maternity / Paternity leave.
National & festival holidays.
Training in retail liabilities, sales strategies, compliance, and leadership skills.
Opportunities to move into senior roles like Cluster Manager, Area Sales Manager, or Regional Liabilities Head.
Fast-track growth for consistent top performers.
Incentive trips, awards, and recognition programs for top achievers.
Exposure to HNI and SME customer segments.
Networking opportunities across retail banking, wealth management, and corporate functions.
Axis Bank Limited — Company Profile Network & Presence Total Employees: ~104,400 Branches in India: 5,876 ATMs & Cash Recyclers: 13,941 Overseas Offices: 8 Rural / Semi-Urban Branches: ~47% of total branches... Read More