The National Sales Manager is responsible for developing and executing the company's sales strategy on a national level. This role oversees regional sales managers, drives revenue growth, expands market share, and ensures alignment with corporate objectives. The ideal candidate combines strategic vision with strong operational skills and team leadership.
Sales Strategy & Planning
Develop and implement a comprehensive national sales strategy aligned with business goals.
Analyze market trends, competitor activity, and customer needs to identify opportunities.
Set sales targets and key performance indicators (KPIs) for regional teams.
Team Leadership & Management
Lead, coach, and motivate regional and local sales teams.
Recruit, train, and develop high-performing sales personnel.
Monitor team performance, providing feedback and implementing corrective actions when necessary.
Revenue Growth & Market Expansion
Drive sales growth across existing and new markets.
Identify and develop key accounts and strategic partnerships.
Collaborate with marketing, product, and operations teams to optimize sales campaigns and promotions.
Customer Relationship Management
Build and maintain strong relationships with major customers, distributors, and partners.
Ensure high levels of customer satisfaction and resolve escalated issues promptly.
Reporting & Analysis
Provide regular reports on sales performance, forecasts, and market insights to senior management.
Monitor and evaluate sales metrics, adjusting strategies as needed.
Budgeting & Resource Allocation
Develop annual sales budgets and ensure efficient allocation of resources.
Monitor expenses to achieve revenue targets within budget constraints.
Education: Bachelor’s degree in Business, Marketing, or a related field (Master’s preferred).
Experience: 8+ years in sales, with at least 3–5 years in a managerial role overseeing national or regional teams.
Skills & Competencies:
Strong leadership and people management skills.
Excellent negotiation, communication, and presentation skills.
Strategic thinker with analytical and problem-solving abilities.
Proficiency in CRM software and Microsoft Office Suite.
Ability to travel nationally as required.
Achievement of sales targets and revenue growth
Market share expansion
Customer acquisition and retention rates
Sales team performance and development
Forecast accuracy and reporting efficiency
Office-based with frequent travel to regional offices and customer sites.
Fast-paced and target-driven environment.
Competitive base salary (fixed component based on experience and industry standards)
Performance-based incentives / bonus structure tied to sales targets and KPIs
Commission on key accounts or overall sales (if applicable)
Annual salary review and potential increment
Medical, dental, and vision insurance for employee and family
Life insurance and/or accidental death & dismemberment coverage
Wellness programs (gym memberships, health check-ups, stress management)
Provident Fund / 401(k) contribution (as per country regulations)
Gratuity / Pension plans for long-term benefits
Paid time off: vacation, sick leave, personal days
Public holidays
Flexible work arrangements (work from home or hybrid, if company policy allows)
Training and certification programs for sales, leadership, or industry-specific skills
Opportunities for career growth and promotions
Attendance at industry conferences, seminars, and trade shows
Company car / car allowance or travel reimbursement
Mobile phone and laptop / equipment provision
Expense reimbursement for client meetings or business travel
Recognition programs for top performers (awards, trips, or gifts)
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