Market Research & Analysis
Study market trends, customer needs, and competitor strategies.
Provide insights for marketing campaigns and product positioning.
Campaign Planning & Execution
Assist in designing marketing strategies and promotional plans.
Execute advertising campaigns, events, and product launches.
Brand Promotion
Help maintain and enhance the companyβs brand image.
Coordinate with creative teams for advertising content.
Digital Marketing
Manage social media accounts, email campaigns, and website updates.
Track engagement metrics and lead generation online.
Sales Support
Provide marketing collateral and lead support to sales teams.
Participate in events, roadshows, or trade fairs to promote products.
Reporting & Feedback
Track campaign performance and ROI.
Suggest improvements based on analytics and market feedback.
Fixed Salary: Monthly pay based on experience and role.
Performance Incentives / Bonuses: For achieving targets or successful campaigns.
Commission (if applicable): Common in sales-linked marketing roles.
Annual Appraisal: Salary hikes based on performance reviews.
Medical / Health Insurance: Employee and family coverage.
Life Insurance: Standard in most corporate setups.
Accidental / Travel Insurance: Often for field marketing roles.
Travel / Fuel Allowance: For client visits, events, or roadshows.
Mobile & Internet Reimbursement: To support digital marketing work.
Meal / Daily Allowance: Provided during long hours or travel.
Employee Discounts: On company products or partner services.
Paid Leave: Annual leave, casual leave, and sick leave.
Public Holidays: As per company policy.
Maternity / Paternity Leave: Provided according to labor laws.
Flexible Work Options: Hybrid or flexible timings in many corporate roles.
Clear promotion path: Marketing Executive β Senior Executive β Assistant Manager β Marketing Manager β Brand Manager / CMO
Exposure to strategy, leadership, and digital tools.
Opportunities for cross-functional projects with sales, product, or operations teams.
Training Programs: Digital marketing, analytics, branding, and advertising.
Workshops & Seminars: Skill development and trend analysis.
Certifications: Companies often sponsor Google, HubSpot, or Meta certifications.