The Head of Marketing & Digital at Aditya Birla Group's Eternia division (a subsidiary of Hindalco Industries) is a strategic leadership role focused on driving growth, brand equity, and digital transformation in the premium building materials sector.
Lead the strategy, marketing, and digital transformation for Eternia by:
Driving organization-wide growth priorities
Building brand equity
Delivering scalable digital experiences
The role emphasizes business acceleration through data-driven decision-making, market understanding, and strong cross-functional execution.
Identify and solve organizational constraints; set strategic priorities; design and track business OKRs
Guide cross-functional strategic projects (e.g., pricing, GTM, channel revamp); align with business and function heads
Design and manage planning cycles, performance tracking, dashboards, and key initiatives (NPD, New Plant, etc.)
Re-engineer workflows and digitize for scalability, speed, and governance
Build strong peer relationships to align Sales, Service, Supply Chain, Manufacturing, Design, Finance toward common strategic objectives
Enable unified data views and KPI visibility via digital integrations and dashboards
Define and codify brand compass, positioning, and narrative; ensure consistency across all touchpoints
Drive demand through integrated digital, referral, Architects, and offline levers; shape performance marketing and content; full-funnel marketing
Define digital vision; identify organizational bottlenecks & differentiation potentials; prioritize and sequence tech initiatives for CX, backend, and enablers
Ensure smooth consumer and channel journeys; drive usage of future-forward tools; foster a culture of integrated data culture
Mentor and coach team members; foster ownership and decision-making
Ensure alignment to business objectives and functional vision
Create a culture of collaboration, continuous learning, and innovation across all three departments
Proven experience in strategic marketing and digital transformation, preferably in B2B and B2C contexts
Strong leadership and cross-functional collaboration skills
Expertise in data analytics and digital tools
Excellent communication and brand storytelling abilities
Experience in managing complex, high-involvement purchase cycles.
Aditya Birla Group offers a comprehensive benefits package designed to support the well-being, growth, and financial security of its employees. Here's an overview:
Group Health Insurance: Employees receive coverage for hospitalization, pre-existing conditions, maternity, and dental care, often without the need for pre-policy medical tests.
Personal Accident Insurance: Provides financial protection in case of accidental injuries.
Medical Facility Access: On-site medical facilities, health check-ups, and 24/7 customer care helplines are available to employees.
Employee Assistance Program (Life Unlimited): Offers free and confidential counseling and mental well-being support for employees and their families.
Paid Time Off: Employees are entitled to approximately 21 days of paid vacation annually, along with around 10 holidays, including 8 national holidays and 2 optional holidays.
Flexible Work Arrangements: Depending on the role, employees may have the option to work from home twice a month.
Maternity & Paternity Leave: Female employees receive a median of 14 weeks of paid maternity leave, while fathers are entitled to 2 weeks of paid paternity leave.
Asset Building Programs: The company offers policies and programs aimed at helping employees build assets and secure their financial future.
Incentive Plans: Performance-based incentive plans are in place to reward employees for their contributions.
Pratibha Scholarships: Provides scholarships to employees' children pursuing undergraduate or postgraduate degrees.
AWOO Scholarship Program: Offers scholarships to deserving children of non-management employees for undergraduate and postgraduate professional courses.
Learning & Development: Employees have access to various learning programs, including e-learning sessions, webinars, and workshops, to support their professional growth.
PRIDE Awards: A performance recognition program that rewards outstanding contributions in business and corporate functions.
Chairman's Awards for Individual Excellence: Recognizes superior individual achievements and long-term inspirational value.
These benefits reflect Aditya Birla Group's commitment to fostering a supportive and growth-oriented environment for its employees.
🏢 Origins and Evolution The group's roots trace back to 1857 in Pilani, Rajasthan, when Seth Shiv Narayan Birla established a cotton trading business. This venture laid the foundation for what would become the Aditya Birla Group . In 1969, Aditya V... Read More