Swiggy is hiring a Digital Marketing Executive to join its Growth Marketing team. This team drives user acquisition and engagement across Swiggy’s verticals (Food, Instamart, Dineout, etc.). The role focuses on managing digital marketing operations for the Dineout business, optimizing media performance, and executing campaigns through various paid marketing channels.
Key Responsibilities:
Plan and manage digital/performance marketing campaigns across verticals
Collaborate with agencies for user acquisition and retargeting via platforms like Google, Facebook, DV360, and affiliates
Optimize ad creatives, media budgets, and attribution to improve KPIs (CAC, CTR, CVR)
Use tools like AppsFlyer to gain insights and enhance campaign performance
Manage affiliate channels and ensure quality traffic while minimizing fraud
Report on campaign performance, funnel metrics, and user behavior trends
| Technical Skills | Soft Skills & Tools |
|---|---|
| Google Ads, Facebook Ads, Programmatic, Affiliates | Analytical thinking, stakeholder management |
| AppsFlyer or similar attribution tools | Strong communication and collaboration |
| Knowledge of CAC, CTR, CVR, KPIs | Startup culture fit, multitasking, attention to detail |
| Campaign planning and execution | MS Excel (advanced), campaign reporting |
📌 Company Profile — Swiggy Limited Company NameSwiggy Limited (legal name: Bundl Technologies Private Limited) Company SummaryFounded in 2014, Swiggy is India’s leading on-demand delivery platform. It began as a food delivery service and expa... Read More