Develop annual marketing plans and brand strategies.
Define the brand positioning, target audience, and differentiation in the market.
Conduct competitive analysis and market mapping for assigned therapeutic areas (e.g., respiratory, oncology, or cardiac).
Plan and execute new product launches in coordination with sales and R&D teams.
Manage product lifecycle, ensuring sustained market growth and profitability.
Collaborate with medical and regulatory affairs to ensure compliance in communication.
Design and implement marketing and communication materials for doctors, pharmacists, and consumers.
Coordinate digital marketing initiatives (webinars, emailers, social media campaigns).
Oversee advertising, packaging, and promotional strategies.
Partner with the sales team to drive prescription generation and product adoption.
Organize CME programs, medical conferences, and brand promotions.
Track and analyze sales performance and ROI of marketing activities.
Conduct field visits to understand customer and doctor preferences.
Monitor market trends, competitor movements, and pricing dynamics.
Provide strategic inputs to senior management for product improvements.
Comprehensive medical insurance covering employee, spouse, children, and dependent parents.
Group life insurance and personal accident coverage.
Free or subsidized Cipla medicines for self and family members.
Annual health check-ups and wellness programs (yoga, fitness, stress management).
On-site medical facilities at corporate offices and plants.
Paid annual leave, sick leave, and casual leave.
Maternity and paternity leave as per company policy.
Optional work-from-home flexibility for marketing and strategy work.
Compensatory offs for travel-intensive roles.
5-day work week (Monday–Friday) for corporate staff.
Provident Fund (PF) and Gratuity contributions.
Performance-linked incentive / annual bonus based on brand performance metrics.
Reimbursements for travel, client meetings, and mobile/internet bills.
Company laptop and official SIM card.
Employee discounts on Cipla OTC and wellness products.
Stock options or long-term incentive plans (for senior brand roles).
Travel allowance / company car policy (depending on level).
Meal subsidy or food coupons.
Reimbursement for hotel and airfare during conferences or field visits.
Relocation allowance for intercity transfers.
Access to Cipla Learning Academy for marketing, strategy, and leadership courses.
Workshops on brand management, digital marketing, and analytics.
Leadership development programs for high performers.
Opportunities to attend medical conferences and global marketing events.
Annual “Star Performer” and “Brand Excellence” awards.
Festive celebrations, team outings, and wellness events.
CSR initiatives and volunteering opportunities.
Transparent performance appraisal and career growth framework.
Founded in 1935 in Mumbai, Cipla is a global pharmaceutical leader focused on developing and delivering affordable, high-quality generic and branded medicines. With over 1,500 products spanning more than 50 dosage forms, Cipla serves over 80 countrie... Read More